ADVERTISEMENTS ARE ARCHETYPES OF ARTIFICIALITY: A POSTER IS NOT MEANT TO EXIST IN A SPACE THAT REQUIRES IT TO BE RECEIVED IN A "SERIOUS" WAY INSTEAD, IT IS MEANT TO BE SCANNED. HOW MUCH CAN AN ARTIST COMMUNICATE IN A SCAN WHEN ALL THE VIEWER WANTS FROM THE ADVERTISEMENT (POSTER) IS TO KNOW WHERE TO GO NEXT AND AT WHAT TIME? WHAT IF A POSTER LEADS NOWHERE ELSE BUT TO ITSELF? WHEN PARTAKING IN ADVERTISEMENT, I AM CHALLENGING MYSELF TO BE ABLE TO DEEPEN SOMETHING THAT "CANNOT" OR "SHOULD NOT" BE DEEPENED.